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ITALIAN WINE GROUP OF SEVEN TO NEWFOUNDLAND





"A Taste of Italy''on the island of Newfoundland
The ICE led a delegation of 34 wineries from 12 Italian regions have made known the wonders of Italian wine in Canadian soil.
are 34 wineries from 12 Italian regions took part, 18 and 19 February 2011, at the seminar "A Taste of Italy" - in which Italy was the guest of honor - that was held in St. John's, capital of the province of Newfoundland. The event, which also included a wine tasting was organized by ICE, in collaboration with Newfoundland - Labrador Liquor Corporation (NLC), the monopoly of the Canadian province of Newfoundland and Labrador for the import, distribution and sale of alcoholic beverages .
The event - a time promotional dedicated exclusively to the Italian wine this year and aimed at consumer and trade - has seen the participation of Italian producers from Puglia, Abruzzo, Marche, Tuscany, Umbria, Sicily, Piedmont, Lombardy, Emilia-Romagna, Friuli-Venezia Giulia, Trentino-Alto Adige and Veneto, which could enjoy a very favorable visibility.
The initiative is part of a strategic action in the consolidation of the Canadian market, particularly in a process of geographical diversification of the Italian aimed at intercepting the opportunities emerging from the rich Canadian market.
"This year - said the President of ICE, Umberto Vattani - Italy and its wines were the protagonists in this area of \u200b\u200bCanada fascinating and little known. The interesting initiative organized by the NLC, the offering of Italian wines is geographically diversified Canadian market. The province of Newfoundland and Labrador - osserva Vattani - segna interessanti tassi di crescita della domanda di vino italiano e ha registrato un incremento del 13% per i bianchi e dell’8% per i rossi. L’Italia - prosegue Vattani - è attualmente il secondo fornitore di vino di quest’area del Paese con una quota di mercato dell’11%, dietro l’Australia. Lo status di Paese Ospite ha consentito ai nostri produttori di vini di conquistare il favore degli operatori canadesi".
(ItalPlanet News)